‘How can I become a sponsored kayaker?’ is a question I’m asked often, and one I always hesitate to answer. Not because I don’t want to help, but because the honest answer is rarely the one people hope for.
After years of hearing this question from paddlers of all ages, I’ve spent a long time thinking about what sponsorship really means in our sport. I don’t work for any kayaking brand, and I’m certainly not the person who decides who gets sponsored! What I do have is years of being deeply involved in our community and having the opportunity to make a number of observations.
This blog isn’t a guide to getting free gear. It’s an exploration of why sponsorship exists, what it looks like in a niche sport like ours, and some honest reflections that might help you decide whether it’s something you truly want to pursue.
